Editing & Writing
Whatever sector you’re in, quality writing will deliver better results with your target audience. If you need clear, concise and engaging multi-platform content, I can help.
I provide a full range of writing and editing services for editorial, branded content and marketing campaigns.
Tone of voice and accuracy are paramount. I take time to understand your brief fully, ensuring every piece of copy is on point and tailored for your audience.
As an experienced journalist, I’m skilled in news and feature writing, interviews, and case studies. I’ve contributed to publications such as BBC Countryfile, BBC Wildlife, Live Science and the Guardian, among others.
I’ve also produced copy for major brands and organisations in retail, charity and membership sectors for use on websites, newsletters and social media.
Experienced in InDesign, Photoshop and CMS platforms including Umbraco, Sitecore, Drupal and WordPress, I can edit and publish digital content adhering to best practices.
Digital content strategy
Understanding your target audience and brand goals is the first step towards creating a successful content strategy.
A clear, concise and well-thought-out content strategy can transform your digital offerings. I specialise in creating content strategies that lead to digital transformation and audience growth.
SEO optimisation and audience development
Search engine optimisation (SEO) is a powerful tool which can be used to reach more readers by using targeted keywords that are found by search engines. The latest Google algorithm update continues to prioritise ‘helpful content’ and the importance of high-quality and relevant content.
After running a site audit using analytical tools such as Google Search Console, Ahrefs and Moz, I can identify keywords and content gaps which can be used to optimise your existing evergreen website content and create new articles to improve its visibility on search engines and drive organic search traffic to your site. I can also provide regular reports and insights to help track performance.
It takes time for content to rank on search, but the sooner you get started, the sooner you will see results.
What do I charge?
Costs depend on the complexity of the brief and how long the project is estimated to take. I offer a fair day rate, and am happy to do in-house work such as holiday cover or staff training. Once I agree a project and a brief, I will work to your timeframe and ensure the work is completed to a high standard. I always allow time at the end of a project for any tweaks or edits if needed.
Got a project in mind? Why not get in touch to discuss.