Editorial Services
Creative copy to engage your audience and reflect your brand.
Writing & editing
Branded content
Digital publishing
Content strategy & consultancy
Hi, I’m Carys.
I’m an editor, writer and journalist with 15 years’ experience across special interest magazines, websites, major sporting brands and creative agencies.
I write, edit and commission compelling, audience-first content for brands and publishers — from journalism and features to SEO-led marketing copy and newsletters. Blending editorial craft with a data-driven approach, I specialise in content strategy, audience growth and website migrations, helping brands refine their voice, extend their reach and achieve measurable impact.
Recently, I’ve had the pleasure of working with a variety of editorial and content marketing clients, including The Content Emporium, Future Publishing, Kelsey Publishing, Immediate Media and Our Media.
Editorial services
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An experienced writer and editor, I cover news, features, interviews, list articles and gear reviews for a wide variety of websites, including 220 Triathlon, Live Science, Active Traveller, BikeRadar, BBC Countryfile Magazine and BBC Wildlife, among others.
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Whatever sector you’re in, quality writing will get better results with your target audience. If you need concise, informative and engaging multi-platform content then I can help.
Tone of voice and accuracy is key, so I take time to understand the brief fully to ensure copy is on point, reflects your brand and conveys your message effectively.
I create engaging branded content for content marketing and creative agencies that tells a story and brings experiences to life.
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Understanding your target audience and brand goals is the first step towards creating a successful content strategy. Digital publishing is constantly evolving and a clear, concise data-driven content strategy can transform your website traffic. I specialise in creating content strategies which lead to digital transformation and audience growth.
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Build brand authority and keep your audience engaged with helpful and inspiring content that is crafted using a data-driven strategy and SEO rich copy that draws on expert knowledge. I can help you stay up-to-date with Google algorithm updates and implement current SEO best practices.
AI may have changed the digital landscape, yet SEO remains a powerful tool in reaching your target audience. I can help identify SEO opportunities through a site audit and keyword research to optimise your existing evergreen website content to improve its visibility on search engines and identify content gaps to drive organic traffic to your site.
“Carys is an exceptionally talented and diligent digital editorial/content person who has always made a significant contribution to every project she has worked on. As well as being a versatile and gifted writer with a thorough grasp of SEO and digital trends, Carys is also a great person to have around (and we all know that is half the battle).”
“Carys is an amazing, exceptionally skilled and talented Digital creator. Her understanding of data to then drive content-led strategies, which in turn drive growth and engagement, is her superpower. In addition to this, she is a brilliant team player, hard-working and puts the audience and brand at the heart of her outputs.”