Editorial Services
Creative copy to engage your audience and reflect your brand.
Editorial | Digital | Content Strategy
Writing, editing and commissioning engaging, audience-focused content for websites, magazines and branded content — from news and features to SEO-optimised marketing copy and newsletters, I combine editorial expertise with data-driven insight to grow audiences and deliver measurable results.
Hi, I’m Carys.
I am an editor, writer and journalist with 15 years of experience across special interest magazines, websites, major sporting brands and creative agencies.
Recently, I’ve had the pleasure of working with a variety of editorial and marketing clients, including The Content Emporium, Future Publishing, Kelsey Publishing, Immediate Media and Our Media.
I specialise in content strategy and audience development, with particular expertise in website migrations and digital consultancy and strategy – helping brands refine their tone of voice, grow their reach and deliver results.
Editorial services
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An experienced writer and editor, I cover news, features, interviews, list articles and gear reviews for a wide variety of websites, including 220 Triathlon, Live Science, Active Traveller, BikeRadar, BBC Countryfile Magazine and BBC Wildlife, among others.
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Whatever sector you’re in, quality writing will get better results with your target audience. If you need concise, informative and engaging multi-platform content then I can help.
Tone of voice and accuracy is key, so I take time to understand the brief fully to ensure copy is on point, reflects your brand and conveys your message effectively.
I create high-performing branded content for content marketing and creative agencies, including Our Media Agency and The Content Emporium large portfolio of retail and membership clients.
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Understanding your target audience and brand goals is the first step towards creating a successful content strategy. Digital publishing is constantly evolving and a clear, concise data-driven content strategy can transform your website traffic. I specialise in creating content strategies which lead to digital transformation and audience growth.
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Build brand authority and keep your audience engaged with helpful and inspiring content that is crafted using a data-driven strategy and SEO rich copy that draws on expert knowledge. I can help you stay up-to-date with Google algorithm updates and implement current SEO best practices.
AI may have changed the digital landscape, yet SEO remains a powerful tool in reaching your target audience. I can help identify SEO opportunities through a site audit and keyword research to optimise your existing evergreen website content to improve its visibility on search engines and identify content gaps to drive organic traffic to your site.
“Carys is an exceptionally talented and diligent digital editorial/content person who has always made a significant contribution to every project she has worked on. As well as being a versatile and gifted writer with a thorough grasp of SEO and digital trends, Carys is also a great person to have around (and we all know that is half the battle).”
“Carys is an amazing, exceptionally skilled and talented Digital creator. Her understanding of data to then drive content-led strategies, which in turn drive growth and engagement, is her superpower. In addition to this, she is a brilliant team player, hard-working and puts the audience and brand at the heart of her outputs.”